Recent Articles

Unexpected Communication: Stopping Deer & Customers in Their Tracks

Unexpected Communication: Stopping Deer & Customers in Their Tracks

[ 5 ] September 7, 2012 |

As a bowhunter, I practice on the range to ensure that I’m successful in the woods. The problem is that the targets are stationary and deer are almost always on the move. Even when they’re not walking, they’re moving around in some form or fashion. So after I’ve done all my homework, my bow is […]

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Tree Stands & Social Profiles: Knock the Rust Off

Tree Stands & Social Profiles: Knock the Rust Off

[ 4 ] August 29, 2012 |

If you are a hunter like me, this time of year your tree stands are still in the woods and feeling a little neglected after 12 months of weathering. Where I live in Alabama, bow season is right around the corner and I’ve been in the woods braving chiggers, ticks and timber rattlers to make […]

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Stock Photography: Know When to Say When

Stock Photography: Know When to Say When

[ 0 ] August 21, 2012 |

You’ve seen it before. The two men shaking hands over an office desk and looking straight into the camera lens—how natural. Or, the photograph that just happened to catch a close-knit group of people that contains 4-5 individuals all from different nationalities. Or, the father and son laughing way too hard and having an unbelievably […]

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Brand Suckers: The Mosquitoes of the Office

Brand Suckers: The Mosquitoes of the Office

[ 0 ] August 5, 2012 |

You’ve probably never heard of the term “brand sucker”…that’s because I made it up. A brand sucker is a person who, by careless use of words or actions, sucks the life out of a brand. They can take many forms such as micro-manager, office skeptic, disgruntled employee, self-serving ladder climber, idea dictator, etc. I was […]

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Prospecting: Gobbling, Spitting & Drumming

Prospecting: Gobbling, Spitting & Drumming

[ 0 ] July 26, 2012 |

Have you ever seen a gobbler strutting around in front of a bunch of prospective hens? He’s focused like a laser on his target. He’s done his research, he knows where to look, he knows the three things that make him memorable. There are a lot of words thrown around by turkey hunters every spring […]

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Social Media: Talking Turkey

Social Media: Talking Turkey

[ 2 ] July 23, 2012 |

Social media strategy and turkey hunting have a lot in common. The most important similarity is that to successfully participate in either endeavor, the communication has to be authentic. I had deer hunted since I was a young boy, but up until my college years, I hadn’t experienced the adrenaline rush of a crisp spring […]

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Match the Hatch: A Marketing/FishingParallel

Match the Hatch: A Marketing/FishingParallel

[ 0 ] July 16, 2012 |

I love to fish. At one point in my life I was obsessed with it, and now I think I have it under control…I think. If you’ve spent any amount of time fly fishing, you know that in order to be successful, you’ve got to “match the hatch”. It’s critical. It can mean the difference […]

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Logo Design: For Better or For Worse

Logo Design: For Better or For Worse

[ 0 ] July 12, 2012 |

Your logo is truly the essence of your business condensed down to a single mark that communicates who you are and what you are about. It may be a clever illustration or it may be your company’s initials crafted in a cool way. It may be realistic or it may be abstract. Regardless, it’s important […]

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